Tablet PCs Source

While tablet PCs are gaining popularity all over the world basically due to their portability and ability to provide all the features of regular PCs and laptops in a much smaller and compact environment;  manufacturing companies are finding the competition growing tougher everyday.

No wonder that most of the top brands in the market are in search of a viable marketing strategy to stay in the race. Basic objective of such strategies is to how best to reach the target group of buyers.

Against such backgrounds, JWT, one of the leading marketing communication brands around have come up outlining the best marketing practices on tablet PCs. In the process they have come up with ten recommendations that would be common for every leading brand in the market.

Such recommendations are based on long term research and studies undertaken by the organization.

1. Providing the tablets with all access pass on entertainment features of the brand;
2. Offering the user the ability to find out newer features with their tablets;
3. Tablet users are not only media and techno savvy people and the widened sphere of audience have different needs that should be addressed adequately;
4. Tablet PCs have bigger screens and offer better web surfing in comparison to smart phones and brands may come up with tablet optimized sites;
5. Brands should ensure that the consumers find their offerings easily;
6. Becoming social offline would be great advantage for the brands since they can tap those who matter in the decision making relating to tablet purchase in families;
7. Just making a perfect tablet is not enough, the brands should always strive to make them better to stay ahead of the competitors;
8. Simplification of technologies and using processes would greatly impress the buyers;
9. Brands should clearly define their goal and always take care of the latest demands of the consumers; and

10. While retaining the core values and messages, brands need to adjust with the changing tests and media.

Without doubt, the suggestions make interesting reading and it remains to be seen how the brands react and response to the recommendations.

An interesting announcement by Microsoft is that while they aim to market Windows 8 sometimes at the end of 2012, they are also adding new features to it. One of the new features is its total compatibility with tablet PCs.

Updated Version Features

Main features of Windows 8 are –

1. It is the updated version of Windows 7 and has quite a few new features added.
2. A complete touch screen and metro interface is highlight of the new operating system.
3. While the file and desktop features closely resemble with Windows 7 the addition is the touch technology.
4. Basic difference between Windows 7 and Windows 8 is the changes made in the user interface in the later version.

Good News for Tablet Users

Good news for tablet users is that they can now use Windows 8 with full features for their tablet PCs. Only requirement is that their screen should be large enough to accommodate the features and 600 pixels or above is desired. Reason is that in the tablets below 600 pixels screen resolution will have the snap features of Windows 8 automatically disabled and therefore they will not have access to the optimized start screen so suitable for the tablet PCs.

Other Features of the OS

While Windows 8 tablet will have  600pixels+ resolutions, an overview of the internal features may be useful.

1. It uses dual core chips as well as Snapdragon processor;
2. Thus the OS is compatible with low powered and high performing devices;
3. It also has 3G and 4G WWAN connectivity and is based on x86 or Intel based; and
4. It works with Texas instruments, Qualcomm, and advanced micro devices.

User-Friendly Features

One of the user-friendly features of the OS is that instead of traditional Windows start menu, the users can launch the applications directly from a screen that is title based. They can also resize the application and move them to side of screen allowing multi tasking with the touch screen user interface.

With easy switching between applications and convenience of navigation, live notifications, availability of the web power, and use of JavaScript and HTML 5 makes Windows 8 a convenient operating system for users.

Due to their portability and the ease of handling, tablet PCs are becoming popular fast. Hence one question is pertinent for every PC users as well as providers. Whether tablet PCs could replace the regular PCs in recent future.

Statistical Indications

A look at the sales statistics of the tablet PCs all over the world will indicate the current market trends. While the tablet PCs still enjoys great popularity, there has been a steady fall in the demands, at least during the first quarter of the current year. Statistics indicate that shipments of tablet PCs have come down by 28%, and that amounts to around 7.2 million units across the globe, during the first quarter of 2011 alone.

No Adverse Affect on Production

Such dips in the worldwide demands have not yet been able to affect adversely the production of tablet PCs. In contrast, IDC raised the projection to 53.5 million units as against 50.4 million in the year 2010.  Moreover, a host of new tablet PCs is likely to hit the market in the second part of 2011.

Reasons for Higher Production

Reason is that the drop in demand was not because users have started growing weary of the tablet PCs. Instead it is because they are waiting for the new arrivals where they expect much more than what they get in the current stripped versions of their home PCs in shape of tablet computers. Some of the leading companies like Apple, Samsung, Sony, Toshiba, and Dell have been announcing their upcoming products much before they are hitting the market and this put the current market to a pause.

Tablet PCs May Not Replace the Regular Ones

Yet it is most unlikely that the tablet PCs would replace completely the regular ones used at home. There are millions of users who still favor the desktop even to the laptops and such people will not like the homely feeling of working on a spacious desktop or at least a big laptop to be taken away by replacing them with the tablet PCs.

Fact remains that tablet PCs are still the item meant for the travelers and it would still be sometimes before they become the favorite of static workers at home or in office.